FTNFT – MOE
FTNFT - MOE
Location
Mall Of the Emirates
Scope
Design & Build
Area
250 sq.m
Project Overview
The FTNFT space at Mall of the Emirates is a modern, immersive retail concept blending physical and digital realms. The 250 sq.m area showcases NFTs (Non-Fungible Tokens), offering a futuristic shopping experience with digital art, collectibles, and innovative tech like AR/VR, designed to attract tech-savvy consumers.
DESIGN & EXECUTION
The design of the FTNFT space focused on creating a high-tech, immersive atmosphere that reflects the digital nature of NFTs. Key elements of the space include:
- Interactive Displays and Digital Screens: Large digital displays showcase NFTs and other digital content, allowing customers to explore and purchase items in real time.
- AR/VR Zones: Virtual reality and augmented reality technologies were integrated to provide an interactive experience, where visitors could engage with NFTs in 3D or virtual galleries.
- Retail and Gallery Spaces: A section for NFT-themed products and physical merchandise was incorporated alongside a gallery wall displaying digital art. Touchpoints throughout the space allow for deeper interaction with the artworks.
- Lighting and Materials: Sleek materials, reflective surfaces, and RGB/LED lighting were used to enhance the futuristic feel of the space, creating a dynamic and modern environment.
